20FT bar containers for The Smurfs movie premiere

What did we do in this case ?

For the launch of the new Smurfs movie, Mechanic International’s mission was clear. They proved that a container is much more than just a storage unit; it is a powerful marketing tool.

Our 20FT bar containers were fully customized for this occasion. The focus of this project was the seamless integration of the film's branding.

The fact that a global icon like Rihanna stood side-by-side with our modified containers underscores the aesthetic quality delivered by Mechanic International. The result was a robust yet elegant brand activation that stood strong under the flashlights of the world's press.

Why choose a bar container? 

A bar container is the ideal foundation for high-end activations. Thanks to the large, built-in hatches, you immediately create an open and inviting atmosphere without needing structural changes to the frame. It offers the perfect depth for branding and a natural interaction zone with the audience.

Why choose Mechanic International? 

At Mechanic, we do more than just deliver. We combine technical modifications with aesthetic perfection. Whether it’s a global premiere with international stars or a local event: we guarantee a robust construction finished with military precision, fully in line with the client’s branding and requirements.